Greetings.

I am Maulik Panchal, Special white hat SEO Strategies to achieve top ten ranking in major search engines. I have rich experience in SEO strategist and now I am working as SEO with my own team. I am looking here for SEO, Link building and writing work.

Service Description

SEO: (On Page SEO)
SEO is game of analyzation. How much you can analyze your website and work according to major search engine at your website. According to Google Panda and Penguin nobody can give guaranteed SEO but i am a sure about my SEO. I can optimize website with Google Panda and Penguin Algorithm.

Keyword Research and Analysis
Competitor Research and Analysis
Website Analysis
HTML Meta tag, Alt tag, H1-H6 tag and Title tag optimization
Creation of new pages if required
Change in Page name, Image name and folder name if required
Change in Site navigation if required
Individual Meta Information per product for dynamic site
Inclusion of robots instruction file
Inclusion of search engine sitemaps
Review Traffic and Keep Eyes on Keyword Position on Google/Yahoo/Bing
And More...


Link Building: (Off Page SEO)

I can build links according to Google Panda and Penguin Algorithm. You will find only one way permanent link from C-class IP.
Link Building
Link Popularizing
Niche Submission
Social Media Marketing
Website Maintenance
High PR Profile Creation
Twitter Marketing
Classified submission
And More...


Writing:
As we know content is King that is why we write content with punctuation and error free. I always like to make original creative content without any error. And I always write interested articles to read.


If you need any Services from them please hire me.

With the recent announcement that Facebook will be utilizing BlueKai’s data management platform alongside partnerships with data-gathering firms Acxiom, Datalogix, and Epsilon, the Custom Audience options for Facebook ads have just gotten that much more advanced. As a marketer, it’s important to know what these changes mean and how to effectively use these advancements to better your Facebook advertising.

Read More: http://www.60secondmarketer.com/blog/2013/07/17/5-ways-to-effectively-use-custom-audience-options-on-facebook/?utm_source=rss&utm_medium=rss&utm_campaign=5-ways-to-effectively-use-custom-audience-options-on-facebook

Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet.

This is a topic I’ve personally been tracking very closely, as my own site is impacted by this very limited bug. About a month ago, I reported at the Search Engine Roundtable that my own face is not showing up in the search results for that site and there are dozens of other complaints from webmasters. This has been going on for months.

Read More: http://searchengineland.com/google-authorship-bug-affects-very-few-sites-actively-working-on-a-fix-167167

This morning, I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery.

Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.”

Read More: http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219

After major updates there is no doubt regarding spamdexing and low quality work that it will be caught and hit sooner or later by Google. So, it is essential to work according to the webmaster guidelines and more importantly is to work smartly rather than working hard and getting hundreds of low quality back links to the website. What we (webmasters) have learned after panda and penguin updates is;

 “Google is much smarter than ever before and we have to be over smart”

Google is not compromising on unworthy links and content. We have seen the Panda and Penguin updates, LSI and EMD hits and there are many more to come. So, hundred dollar question is “how to tackle smartly with search engine spider” There are lots of suggestions like increasing social signals, writing quality content, mobile sites optimization, getting natural links, focusing on relevancy and relativity, markup validation, but at here I want to share one of the greatest ideas that is SEO diversity and it’s not a new thing for the SEOs.

On-Page Diversity

Keyword Diversity: First of all you want to know that what keyword diversity is because there are different explanations given by webmasters on this term. According to some it is the total number of link pointing to their site and some says that it is the total number of phrases for which my site is ranking in Google, Yahoo, Bing, etc. Actually it is the list of phrases you are playing with. I mean the terms you are optimizing via content or back link no matter by on-page or off-page optimization.

Keyword diversity in Content

Using Phrases for Diversity: Start by research work to find out related phrases and useful terms. Take advantage of different keyword research tools, Google & Bing suggestions, competitor websites, etc. Visit to get valuable information on this keyword research process. Now key is to phrases instead of focusing on core keywords. It’s an old practice to use many keywords variations to make the most of the core keywords and in 2013 these seems to be more useful when it comes to diversifying the keywords. For example for a service based business discount, cheap, affordable, services, hire, buy, purchase, are some general words used with the core keywords for diversity purpose and it will help to cover up the larger part of the industry.

Using Synonyms: Before LSI, using synonyms is one of the key tactics of SEO but now Google is considering the synonyms as the same words and playing with synonyms to diversify the keywords will not going to be easy. However, it definitely helps you if you mix it up with different phrases. I just want to add an example over here to clarify this point but not to promote any industry. For instance if you are dealing with sports clothing industry, using athletic and apparel in place of sports and clothing will definitely help you out and adding some general keywords will make the most of the diversity. The point of concern at here is relevancy, so use relevant synonyms and too much diversity can mystify the crawler so keep it to a certain limit.

Keyword diversity in Meta

Concerning SERP, Google doesn’t completely rely on this content but you cannot avoid its importance as far as certain SEO parameters are concerned but it’s no more remains a KPI (key performance indicator) to get higher position in SERP. Now discussing about diversity and it’s better to start diversifying the things from the Meta.

Title: Always cover up the core keywords by using phrases or the best is to write a descriptive title and don’t try any experiment like keyword diversity in the title of the page but avoid repetition of words within the title.

Meta Description: Cover up the long tail keywords by using terminologies and summarizing the main aspects of the content. Try to avoid repetition of core keywords and using some other relevant words in place of main words can help a lot in diversifying the data. You can use general content of the page and no need to include all the keywords in description.

Meta Keywords: Simply cover up the remaining words and there is no need to include the main keywords rather than you can focus on the general terms and long tail keywords.

Inboud link diversity: First of all watch this video on link diversity by matt cuts. Now I think there is no need to more clarify the scenario to build inbound links as it is clearly said by matt cuts that there is not much issue. However, it is better to give variation in links and anchors.

Off-Page Diversity

Traffic diversity or Domain Diversity: Plan your off-page strategy to get traffic from different sources and for this you have to promote your site by various off page techniques. One cannot just focus on simply one technique no matter how useful and credible that strategy is. Links to your site from diverse domains make the links more effective, higher the value overall link building campaign and search engine crawler consider it as a natural links acquisition process. You can build links by directory submission, video submission, audio submission, article directories, blogging, guest posts, ebooks, forums, blog commenting, social bookmarking & networking, etc. There are many more techniques but remember to adopt post penguin methods to acquire quality and natural back links.

Channel Diversity: Never restrict your links to particular platform no matter what strategy you are following. Like in article submission just getting links from ezinearticles is not enough so try different directories like hubpages, goarticles, likewise don’t limit your social networking too facebook and twitter but try other social networks too. The same goes with other link building techniques.

Link Diversity: Just don’t optimize any particular page, it’s better to focus on overall project for optimization. I’ve seen some people suggesting to just focus on the root or home page and rest of the pages will automatically perform well in search engine rankings. This might be true to a certain extent but this doesn’t mean that you don’t need to optimize the other pages and there is no surety that internal pages will perform well. In fact there is not a single evidence or verified theory by any of the renowned webmaster regarding this proposition. So, picking up the specific pages for optimization specially the main pages that will bear fruit for you are not a bad idea but just focusing the main page will give the impression of unnatural link building. However, you have to treat fairly with other pages as it will improve the overall promotion campaign.

Anchor Text Diversity: Now if you want to use the same links for many times at a particular platform, it’s better to use anchor text diversity. You must diversify your anchor text to make your links look natural and avoid being penalized for EMD or over optimization. Therefore, instead of targeting definite keyword and looks spammy, it’s better to optimize multiple keywords for one page Moreover, varying the anchor text will help the page in SERP to rank on multiple keywords. Use variations of main phrases, long tail keywords, brand names are also good option to use. One of the post-penguin techniques is to use non-keyword anchors like read more, find out more, continue reading, visit main site, click here to visit, etc. This technique is also well-liked by general audience as it gives them feeling that you are not forcing them to read more, so the search engine likes too. Remember to set a percentage to use different anchors like 50% based on exactly matching page/domain, 25% of related words, 25% of non-keywords anchors. This is not the ideal percentage it’s just a suggestion, the percentage should be set by analyzing overall campaign like velocity of building links, sum of linked pages, relativity of the phrases used as an anchor  with the main context, etc.

IP Diversity: It is the process of link building from different IPs. Commonly small business owners have a single IP and all the marketing work is done by that particular IP address. This clearly indicates that links are not naturally acquired from collective users but they are created by independent person and he/she might be considered to be the owner. In 2000 search engine start thinking about IP diversity and in the mid of 2000 search engine start giving low importance to the links created by same IP address and links created by multiple IPs were valued high. Few years back, there were very rare cases of search engine punishing any website due to IP diversity issue but nowadays there are lots of people complaining and discussing on forums that their site has low rankings or search engine gives less value to the links due to same IP address.

 Now how to Target the keywords?

Initially it is essential to pick up the core keywords and then mix it up with related words but make sure that selected words must be related and look good from user and marketing point of view. For example in sports clothing industry, there are some words that can be easily coordinated with the core keyword like wholesale, buy, cheap, discount, purchase, etc. plus you can use synonyms too. So here are few combinations; ‘wholesale athletic apparel’ ‘cheap sports apparel’ ‘discount athletic clothing’ many more. Besides these some non-keywords tags will help you a lot to make your links look like naturally acquired.

EMD Recovery

If site has been under EMD hit then diversity is the best technique of recovery. Once EMD hit is confirmed then just don’t stop working or slow down the link velocity. I suggest to slightly increasing the pace of building links but first work on with on-page factors. Firstly remove the EMD keyword used in content, Meta and inbound links. To take safe side don’t even use the term for once for example if site is hit for sports clothing then avoid this phrase throughout the content and if required then you can use synonyms as it is discussed above.

Now for off-page optimization check out the sum of links by visiting the Google webmaster links to your site tool and find out how many links are indexed for your site then check out the search queries for these links. It will give you clear stats of link build for every phrase and links sources as well. Find out that those links are worthy and if not then they are useless, can harm the performance of website and the reason of EMD hit and might become the reason of penalizing the site in upcoming update too.

So it’s better to contact the site owners to remove those links. If those links are coming from your personal resources like web 2.0 websites, forum signatures, article directories, without delaying the things remove them. In certain situations you cannot remove those links then the trick is that you have to build about 50% of the links with diverse anchor text and pointing to the same page. For example if sports clothing is getting 1000 links pointing to your home page then you have to build around 500 links more with different anchors pointing to the home page. Remember this is just a suggestion and rough percentage and there is no guarantee that it will definitely work but it will definitely help to get out of EMD hit.

Conclusion

Starting diversifying the factors from on-page till off-page strategy will definitely help you to perform better in SERP and it also gives the visitors unique and fresh stuff. However organization and right percentage of links and keywords diversity should be put into practice or else you’ll mix up the things pathetically. So, be careful and I hope this really help you out to avoid being hit by upcoming Google update in 2013. Share your views as I am waiting for your response and positive criticism is always appreciated.

Article Source: SEO Work Smartly by Using SEO Diversity & EMD Recovery Tips

Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But, programmatic marketing had a surprising start, coming in part from the world of Search Retargeting.

Let’s back up a little bit and start by explaining one of the biggest buzzwords of 2013: big data. “Big data” simply means lots and lots of data that sits in different places, making it hard to use. Even more simply, it means more data than you have used in your marketing before.
And, why should you care? Well, more data makes you smarter, and being smarter allows you to make better decisions about who to target, when to target them, and (in this real-time bidding media world) at what price.
So, you’ve got big data, but it’s hard to use — that’s where programmatic marketing steps in. Programmatic refers to the method and tools that make all that lovely data actionable.
When we started Chango, it was with the early vision to bring programmatic to all marketers. Media exchanges were just beginning to emerge and so we had the access to target the individuals that were relevant.
But what we needed to decide was which data set we could focus on to cut our teeth. We don’t have a history of doing things the easy way, and so the equivalent of throwing ourselves into the deep end was to pick the largest data set we could find.

Search Retargeting Comes Alive

The audience of this site will know more than most that there are few data sets larger than the searches that individuals do on the major engines every day, and for an idea of scale, we have billions and billions of those events – more than Yahoo! and Bing combined every month.
Search data also have a lifetime value; these data can degrade fast, sometimes becoming quite useless within days or hours, depending on the industry you are using it for.
So. that sounded like a fun challenge. :)
When a brand wants to find new customers using search retargeting, they compile a list of keywords that they are interested in and send it over with their display ad creative.
These terms are then held in a “live” system, waiting to match against individuals who have searched on those terms. When it comes to prospecting for brand new customers, it’s hard to beat targeting just the hand-raisers that have said they want what you have!
The technology to make all this happen became known as the PMP, or Programmatic Marketing Platform, and such a system allowed rules to be written that married disparate data sets together to create an output such as relevant advertising.

Sample Executions

The majority of marketers use Search Retargeting for direct response, measuring on a ROI (Return On Investment), CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend) basis. They put media dollars in and expect a certain level of return. It requires intense, hands-on optimization at the keyword level.
As an example, there is a department store that uses search retargeting as an evergreen tactic. They target keywords such as “new shoes,” “dress sale” and “clothing coupon” to find new customers that are in the market right now. They also target brand keywords that relate to the clothing labels they carry in store to capture the dollars from individuals who don’t know they are a source for those items. And lastly, they use competitor brand terms for conquesting new dollars.
For an example in travel, think about someone like a rental car company. When better to target someone than when they are searching for information about their upcoming destination, their flights or perhaps their hotel?

Beyond Direct Response

More recently, marketers are starting to recognize the value of programmatic marketing for generating “brand awareness,” a typically expensive and often vague methodology. They are understanding that such an approach can remove that wastage and even make their dollars more efficient.
Consumer Packaged Goods (CPG) brands are among the first to adopt programmatic marketing, with companies like Kellogg’s being the poster child in the industry; they are using all this data to define more accurate audiences.
Imagine a new bio-degradable diaper product. Today, the manufacturer is looking for customers based on criteria such as “females, 2 kids in the house, moderate household income.” This set of criteria is okay, but very wasteful, as not all these individuals care enough about climate change to spend the extra dollars on the product.
Tomorrow, these brands will leverage intent signals such as “cares about environment,” “expecting a baby,” and “reads about BPA in children’s toys” — suddenly, they are spending less and finding the right people both more quickly and more cheaply than before.

Programmatic Everywhere

It’s the future that really excites me, though. We spend a lot of time talking about display ads, mobile and video; and with our integration with FBX (and now Facebook’s Newsfeed for search data), we even talk about social.
But what about out-of-home (OOH) advertising, TV, radio, etc.? And what about the future we see coming from augmented reality, Google Glass and who knows that else? All of these environments will be desirable to marketers, and the idea of the “right place” will become very complicated indeed.
Think about that – you want to target a mum who cares about environmental issues with a biodegradable diaper – when do you do it? On her way to work through her Glass, on her digital radio at her desk, on the billboard as she pulls into the supermarket parking lot, outside her kid’s school whilst waiting to collect them…?
Such decisions require massive data and will require programmatic systems that can find it, process it and make it actionable. Our guess at the revolution that was to come appears to have been right. For kids of the ’80s: “I love it when a plan comes together!”

Article Source: How Search Retargeting Kick Started The Programmatic Marketing Revolution

There is a lot of new chatter in the WebmasterWorld forums, along with random threads at other forums including Google Webmaster Help about Google's search results shifting around and some webmasters claiming huge declines in referrals from Google starting around 8pm EDT last night.

Some are hoping it was just an Analytics issue but looking at the reports throughout the day and this morning, it seems like it wasn't.

Article Source: Google Search May Be Updating