4 Ways to Effectively Use Custom Audience Options on Facebook

With the recent announcement that Facebook will be utilizing BlueKai’s data management platform alongside partnerships with data-gathering firms Acxiom, Datalogix, and Epsilon, the Custom Audience options for Facebook ads have just gotten that much more advanced. As a marketer, it’s important to know what these changes mean and how to effectively use these advancements to better your Facebook advertising.

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